Currently in its beta phase, Jio's commercial launch is expected to happen later this year. The network is undergoing extensive testing in order to ensure that the entire experience is seamless and user-friendly.
Providing competition to rivals
Jio may also offer the mobile number portability (MNP) facility to customers from other networks in order to extend its consumer base. Additionally, it may also provide unlimited voice calling and data services to the MNP customers.
A three-month long free access to Jio's services may go a long way towards ensuring that subscribers switch their preferences to Jio. The telecom company's affordable prepaid plans will also provide tough competition to incumbent operators.
Smart phone devices
Reliance LYF smart phones are 4G-enabled and are equipped with LTE technology. Additionally, Reliance Jio also partnered up with Samsung by offering free Jio services to customers for a period of 90 days on the purchase of select Samsung Galaxy smart phone models. The telecom company will also partner with Apple iPhones, which will further expand its reach.
Tariff plans
Reliance Jio is trying to attract users by modifying its pricing to not only suit individual preferences but also to dominate the current telecom market. Jio's premium 4G services, offered at affordable rates, are causing rivals to modify their pricing strategies too.
As part of its marketing strategy, Reliance Jio may offer several night data packs that will allow prepaid users to enjoy Jio's high-speed services at affordable prices. The plans are expected to offer a wide variety of options in terms of data and pricing.
Marketing strategy
Reliance Jio is gearing up for its launch which may occur in late August this year. In order to expand its customer base, Jio has already associated with several smart phone manufacturers. This partnership is extremely beneficial for smart phone buyers as it grants them free access to Jio's free voice and data services for three months.
Future plans
Mukesh Ambani led Reliance Jio currently has a 1.5 million strong customer base, including the major stakeholders, LYF smart phone owners, and business partners of Reliance. According to a Morgan Stanley Research report, the telecom provider may garner over 30 million subscribers adding up to revenue worth USD 1 billion by the end of the fiscal year.
The plan seems to focus on increasing Jio's smart phone sales in order to garner maximum consumers. The company's partnership with Samsung also boosted its sales by 15-20 percent according to an industry source. An alliance with Apple iPhones is expected to follow soon.
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